Last updated 06 November 2014
Collection of Information
Information You Provide to Us
We collect information you provide directly to us, such as when you create an account, manage your user profile, participate in any interactive features of the Services, request any marketing communications, participate in a promotion or survey, request customer support or otherwise communicate with us. The types of information we may collect include your name, email address, postal address, photograph, avatar, password, forum posts and comments, messages between users and other contact or identifying information you provide. Prize winners of contests and/or sweepstakes may also have to provide their Social Security Numbers, which are used exclusively for prize fulfillment and related tax purposes.
Information We Collect Automatically Through Our Services
When you access or make use of our Services, we automatically collect information about you, which includes:
Device Information: We collect device-specific information when you access our Services from a mobile device, including your hardware model, operating system (OS) and version, unique device identifiers, mobile network information and country.
Usage Information: We collect information about your use of the Services, including the type of browser you use, access times, pages viewed, game play activity, interactions with other players, your IP address and the page you visited before navigating to our Services.
Information Collected by Cookies and Other Tracking Technologies: We use various technologies to collect information, and this may include sending cookies to your computer or mobile device. Cookies are small data files stored on your hard drive or in your device memory that helps us to improve our Services and your experience, see which areas and aspects of our Services are popular and count visits. For more information about cookies, and how to disable them, please see "Your Choices" below. We may also collect information using web beacons (also known as "tracking pixels"). Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and/or acted upon.
Other Information Collected with Permission: Our mobile applications that are distributed through various "app" stores may also request permission to automatically collect other information from your mobile device, including your email address. We may only collect this information with your authorization in accordance with your device operating system's permission process.
Consumption information: We collect information about your consumption habits relating to your use of our Services, including purchases you make with both virtual and real currencies.
Information We Collect From Other Sources
We may also obtain information from other sources and combine that with information we collect through our Services. For example, if you log into our Services using a third party site or platform such as Facebook, we may access information about you from that site or platform, such as your screen name, profile information and friend lists, in accordance with the authorization procedures determined by such third party site or platform. We may also collect information from “app” stores when you download or update one of our applications.
Use of Information
We may use information about you for various purposes, including to:
Provide, maintain and enhance our current Services;
Develop new Services;
Provide and deliver the products and services you request and send you related information;
Facilitate communications between players;
Respond to your comments, questions and requests and provide customer service and support;
Send you technical notices, updates, security alerts and support and administrative messages;
Communicate with you about products, services, offers, promotions and events offered by Pure Fun Games, LLC. and others, and provide news and information which we think will be of interest to you;
Personalize and improve our Services and provide tailored advertisements, content or features;
Process and deliver contest entries and rewards;
Monitor and analyze trends, usage and activities in connection with our Services;
Link or combine with information we get from others to help understand your needs and provide you with improved service; and
Carry out any other purpose for which the information was collected.
Sharing of Information
With vendors, consultants and other service providers who require access to such information to carry out work on our behalf;
With other players (for example, in connection with Leaderboards and requests to join multi-player games);
In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation;
If we believe your actions are inconsistent with the spirit or language of our user agreements or policies, or to protect the rights, property and safety of Pure Fun Games, LLC. or others;
In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company; and
With your consent or at your direction.
We also may share aggregated information or de-identified information, which cannot reasonably be used to identify you.
Social Sharing Features
Our Services may offer social sharing features and other integrated tools (such as the Facebook "Like" button), which let you share actions you take on our Services with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.
Advertising and Analytics Services Provided by Others
Third-party ad serving and analytics technologies are integrated into our Services, so if you do not want to be subject to these technologies, do not use or access our Services.
Our Services may also integrate third party Application Program Interfaces (APIs), which allow others to collect and process information about you, including your geo-location information, to provide you with tailored advertisements, offers and other content. You have the ability to control the collection and use of your geo-location information at all times. We will not allow third parties to access this information without your opt-in consent, and you may disable location-based services at any time by adjusting the settings of your mobile device.
Pure Fun Games, LLC. takes reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.
You may request that we update, correct or delete information about you at any time by emailing us at firstname.lastname@example.org , but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period.
Most device browsers are set to accept cookies by default. If you prefer, you can usually choose to set your device browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of certain features of our Services.
With your consent, we may send push notifications or alerts to your mobile device to provide game-related information, service updates, promotional communications, and other related messages. You can deactivate these notifications by changing your notification settings on your device.
You may opt out of receiving promotional communications from Pure Fun Games, LLC. by following the instructions in those communications or by emailing . If you opt out, we may still send you non-promotional communications, such as those about our ongoing business relations.
Storage of Information
Pure Fun Games, LLC. will store your information for as long as necessary in order to provide you with our Services.